We got tired of watching ad tech move too slowly for AI.
We have spent decades building the infrastructure that powers digital advertising: DSPs, SSPs, ad servers, real-time bidding. We have been through every cycle, and we know what happens when the medium changes and the infrastructure does not.
AI conversations are now the fastest-growing interface for how people research and buy. The industry's answer is banners in chatbots and static sponsored links, the 2005 playbook transplanted into 2026. But when someone asks an AI assistant "what's the best SUV for my family?", that is not a pageview. It is the richest purchase intent signal in the history of advertising, and every legacy format throws it away with a static click.
So we are building the ad stack for the agentic era, from scratch. Monetization for AI surfaces on one side. Outcome-driven buying for advertisers on the other. Programmatic optimized the bid. Agentic advertising optimizes the outcome: intent captured, brand authored, attribution complete.
And after chatbots come agents, AI that researches, compares, and transacts autonomously. The same infrastructure is built for that from day one.
The Team
Frank Sinton LinkedIn
Founded Beachfront, building video advertising infrastructure from the ground up. Leads vision and go-to-market.
Paul Harrison
Co-Founder and CTO of Simpli.fi, where he built DSP and programmatic infrastructure. Leads product, platform operations, and partner integrations.
Christa Stephens
Leads advertiser and agency relationships from pilot through scale, from content authoring to optimization.
Jason Pedrick
Drives partnerships across the AI publisher ecosystem, demand integrations, and enterprise advertiser relationships.
Armin Roehrl
Architects the core infrastructure: the ad server, real-time intent matching, and conversational rendering.
Let's build this together
We are working with advertisers, agencies, and AI publishers who see where this is going and want to get there first.
