July 27, 2026
Ad Tech Needs Open Models
Kimi K3, the open weights letter, and NVIDIA's Open Secure AI Alliance. Why agentic buying and selling makes model supply an ad tech question.
Industry
July 23, 2026
Agentic Advertising by the Numbers: The State of the Shift in H1 2026
82% lower supply chain costs, 2x reach per dollar, and two in three video buyers going agentic. The campaign data behind the shift to agent-run media buying.
Industry
July 17, 2026
Conversational AI Advertising by the Numbers: Every Public Data Point from H1 2026
Ad spend forecasts, chatbot CPMs, CTR benchmarks, and consumer sentiment from the past six months, aggregated with sources.
Industry
July 15, 2026Deep Dive
The Two Paths of Agentic Media Buying
Agentic media buying is splitting into agents on RTB pipes and AI-native agent-to-agent buying. Why ORCA is built to deliver outcomes across both.
May 21, 2026Deep Dive
Agentic Media Buying Doesn't Need More Agents. It Needs a Judge.
The next wave of agentic advertising won't be won by who has more agents. It'll be won by who has the judgment layer between agents and ad spend.
May 7, 2026Industry
Agentic Ad Infrastructure Just Had Its Breakout Week
Four signals in ten days from Amazon, Omnicom, AdRoll/PubMatic, and DoubleVerify confirm agentic ad infrastructure is in production.
April 13, 2026Guide
What Is Agentic Advertising? The Definitive Guide
The category forming right now — what it is, how it differs from everything before it, and who is building it.
March 8, 2026Deep Dive
Intent Data from AI Ads: What Conversational Ads Capture That No Other Format Can
Product type, budget range, feature priorities, purchase timeline — granular first-party intent data from every interaction.
March 5, 2026Deep Dive
Brand Safety in AI Advertising: How to Eliminate Hallucination Risk
Every Spark response is brand-authored. Zero AI generation. Full control over tone, claims, pricing, and competitor mentions.
March 3, 2026Comparison
AI Advertising vs Display Advertising: Why Conversational Ads Win
50% higher ROAS, 3-8x engagement, 1.5x click-to-convert. How AI conversational ads structurally outperform display.
March 1, 2026Comparison
Conversational Ads vs ChatGPT Ads: Which Format Actually Works?
Side-by-side comparison of format, interactivity, data capture, brand safety, platform reach, and performance.
February 25, 2026Guide
How Do Conversational Ads Work Inside AI Assistants?
Step-by-step technical overview: from user intent signal to ad match, interactive engagement, conversion, and attribution.
February 22, 2026Guide
How to Advertise in AI Chatbots: Every Option in 2026
Complete landscape of AI chatbot advertising — ChatGPT ads, Kontext, Koah Labs, Adgentek Spark, and more. What each offers and how they compare.
February 20, 2026Comparison
ChatGPT Ads Alternative: Why Interactive Conversational Ads Outperform
Static sponsored links vs. interactive Q&A. Cross-platform vs. ChatGPT-only. Brand-authored vs. AI-generated. The full breakdown.
February 15, 2026Guide
What Is Conversational Advertising? The Definitive Guide
Interactive, brand-authored ads inside AI conversations. How they work, why they outperform display, and how to get started.